Onå is a stress-free skincare line inspired by centuries-old Eastern European skincare rituals combined with the latest innovations in clean ingredients and stylish, sustainable design. Its origins begin in the northern regions of Eastern Europe, where exposure to extreme sun, wind, and cold makes the local flora uniquely rich in antioxidants, adaptogens and vitamins for survival. Naturopathic remedies, mixed by hand and passed down through generations of women, tap into these healing, hardy plants. Onå puts a new spin on these long-ago traditions with global formulas equipped to handle today’s environmental stressors.
The collection blends natural ingredients with a new wave of non-toxic actives and science-driven textures. The result is a highly effective, vegan, cruelty-free range that delivers instant and long-term benefits. Onå features six products to combat pollution and UV damage and strengthen skin from within: Hydrating Cream, Firming Serum, Brightening Eye Cream, Illuminating Eye Gels, Radiant Glow Mask and Intense Hydration Mask.
Unique to the range is Onå’s proprietary ABC Complex, a powerful blend of herbs and plants that work synergistically to lift, hydrate and revitalize skin. This concentrated “brew” is infused with birch tree juice extract—a natural sap or juice that’s brimming with vitamin B6 and B12 to firm, tone and replenish skin. In Eastern European culture, birch tree juice has a long history of being consumed as a rejuvenating tonic for overall health and also imparts lasting beauty benefits. This complex is rounded out with açai berry, aloe vera, camellia oil and centella asiatica to further nourish, firm and plump skin.
Other hero ingredients in the collection include chamomile flowers—revered in Eastern Europe for their anti-inflammatory properties—and magnolia berry, a plant that’s abundant in adaptogens and nutrients to repair sensitive, reactive skin. The berry gained cult status in the 1960s when numerous clinical studies confirmed its therapeutic effects.
In a nod to its heritage, Onå—which means “she” in Slavic languages—is an inclusive line designed for all women with diverse skin types and tones. Thoughtfully curated to preserve natural resources, the products emphasize minimal packaging, soy ink printing, recyclable glass jars and plastic tubes. Onå is made without sulfates, parabens, formaldehyde, artificial coloring, dimethicone, mineral oil, or phthalates. All products are PETA- certified vegan and cruelty-free.